SK Telecom (NYSE:SKM) today announced the launch of MIRI, an upfront payment service designed to enhance the convenience and benefits of foreign customers.
MIRI (a Korean word for “in advance”), as the name implies, enables customers to top up their MIRI balances in advance and have their monthly phone bills deducted from this balance automatically. The top-up limit for MIRI is set at KRW 5 million and the service is available to all foreigners who use SK Telecom’s post-paid mobile services.
SK Telecom expects MIRI to not only free customers from making cumbersome monthly visits to SK Telecom’s retail stores to pay their bills, but also provide more reasons for them to opt for post-paid services that come with a wide variety of benefits, including contract-based mobile fee discounts, device subsidies and membership programs.
Customers can sign up for MIRI by simply calling the SK Telecom customer call center or visiting a nearby SK Telecom store. The company also created a multilingual website (https://skt-likealocal.com) in English, Chinese and Korean to provide foreign customers with detailed information on MIRI.
“As Korea is rapidly moving towards a multicultural society, we are making aggressive efforts to create and offer services tailored to the needs of foreign residents in Korea,” said Han Myung-jin, Vice President and Head of MNO Marketing Group of SK Telecom. “Going forward, our efforts will continue to provide them with greater benefits and better experience, especially in the area of 5G services.”