• SKT enhances LLM-based conversation and customized suggestions
• The company launches the ‘Daily’ feature that integrates and manages customers’ daily schedules, tasks and records

SK Telecom (NYSE: SKM, “SKT”) announced a complete overhaul of its innovative artificial intelligence (AI) service, ‘A.’ (A-DoT). The revamp aims to transform the A. app into an AI personal assistant focused on enhancing daily convenience for customers.

The most significant feature of this revamp is the enhancement of natural conversation experience based on a large language model (LLM) and the strengthening of daily management functions through multi-agents. The entire user experience (UX) has been overhauled to enable flexible conversations with an LLM-based agent.

A. has integrated all essential functions into the new ‘Daily’ feature, including calendar, tasks, schedules, routines and sleep. This enables comprehensive management of all aspects of a user’s daily routines.

Users can save and manage appointments, meetings, to-dos and more through voice commands, reducing the need for conventional, tedious typing. Moreover, the new service greatly enhances the daily AI personal assistant experience by providing customized suggestions tailored to the user’s personal situation, preferences and other factors, such as alerting the user to weather or traffic conditions before their appointments.

[Users can utilize voice commands to schedule meetings in their calendars. A. also provides customized suggestions, such as traffic and weather conditions, based on the user’s schedule.]

In the updated A. app, users can access an array of seven multi-LLM agents. These include Perplexity, A.X, ChatGPT 3.5 turbo, ChatGPT 4o, Claude Haiku, Claude Opus and Claude Sonnet. Each agent offers unique conversational AI capabilities tailored to the user’s specific needs. Users can select an LLM engine that aligns with objectives, enabling them to compare responses from various models for the same query. These features will be provided free of charge for the time being.

[Users can access the multi-LLM agent service on A., which offers seven agents: Perplexity, A.X, ChatGPT 3.5 turbo, ChatGPT 4o, Claude haiku, Claude opus and Claude sonnet.]

In addition, the app provides specialized agent services across various fields, including music, media and stocks, ensuring a comprehensive and immersive user experience.

“The A. overhaul ensures a more natural and convenient conversational experience as if the users are interacting with a real personal assistant,” said Kim Yonghun, Vice President and Head of the AI Service Business Division at SKT. “We will continue to innovate to provide AI services that save our customers’ precious time and enhance convenience and quality of life.”

*Disclaimer: A.(A-DoT) is currently only available in Korean.