{"id":1408,"date":"2020-01-06T13:55:15","date_gmt":"2020-01-06T04:55:15","guid":{"rendered":"https:\/\/news.sktelecom.com\/en\/?p=1408"},"modified":"2024-06-24T13:57:57","modified_gmt":"2024-06-24T04:57:57","slug":"sk-telecom-to-showcase-next-generation-media-and-mobility-technologies-at-ces-2020","status":"publish","type":"post","link":"https:\/\/news.sktelecom.com\/en\/1408","title":{"rendered":"SK Telecom to Showcase Next-Generation Media and Mobility Technologies at CES 2020"},"content":{"rendered":"

\u2022 At joint exhibition booth with SK Innovation, SK Hynix and SKC, SK Telecom will display diverse media and mobility technologies powered by 5G<\/strong><\/p>\n

\u2022 SK Telecom will introduce innovative media services designed to enhance customer\u2019s experience such as 5G-8K TV, AR video call, multiview, interactive cinematic AR and interactive game platform<\/strong><\/p>\n

\u2022 The company will also demonstrate mobility technologies and services that will improve safety and convenience of consumers in the 5G era such as live HD map update solution, advanced single photon LiDAR and integrated in-vehicle infotainment<\/strong><\/p>\n

\"\"<\/p>\n

\u25b2 SK Telecom is presenting \u2018Integrated In-Vehicle Infotainment\u2019 and \u2018Road Learner\u2019, a live HD map update solution at CES 2020.<\/p>\n

SK Telecom (NYSE:SKM) today announced that it will participate in CES 2020, which takes place at the Las Vegas Convention Center located in Las Vegas from January 7 to 10, to showcase diverse media and mobility technologies powered by 5G and Mobile Edge Computing (MEC).<\/p>\n

SK Telecom will operate a joint exhibition booth with SK Innovation, Korea\u2019s leading energy and chemicals company, SK Hynix, the world\u2019s second-largest memory chipmaker, and SKC, a specialty materials company, in Central Hall (#13529) under the theme of \u201cEvolve Towards the Future.\u201d<\/p>\n

5G, marked by super-fast speed, ultra-low latency and hyper connectivity, is bringing remarkable changes to the fields of media and mobility. It is giving birth to unprecedented realistic media contents and services, which will later be connected with TVs and automobiles to deliver a whole new level of experience to consumers.<\/p>\n

In the area of media, SK Telecom will introduce diverse media technologies and services including \u20185G-8K TV\u2019, \u2018Callar for Sero TV\u2019 (AR video call), \u20185GX Multiview\u2019, \u2018Jump AR Aquaworld\u2019 (Interactive cinematic AR), \u2018Watch & Play\u2019 (Interactive game platform), and \u2018ATSC 3.0 Multiview\u2019.<\/p>\n

5G mobile edge computing (MEC), a technology that enables the provision of ultra-low latency services by providing a shortcut for data transmission through the installation of a small-scale data center at 5G base station or router, is essential in realizing not only services that require immediacy like autonomous driving, but also media streaming services including AR and VR.<\/p>\n

SK Telecom and Samsung will unveil the world\u2019s first \u20185G-8K TV\u2019 they have been developing together since September 2019. 5G-8K TV revolutionizes users\u2019 TV-watching experience by directly receiving 8K video over SK Telecom\u2019s 5G network. It can also upgrade the existing full HD and 4K video to 8K video through 8K Upscaling and next-generation codec technologies applied with Network-based Media Processing (NBMP) technology, which manages resources for high-speed processing of large-volume media in MEC and cloud environments. Thus, viewers of 5G-8K TV can enjoy next-generation media services such as 8K multiview broadcasting and AR\/VR contents via 5G network.<\/p>\n

\u2018Callar for Sero TV\u2019 is a service created by applying SK Telecom\u2019s AR video call service \u2018Callar\u2019 to Samsung Electronics\u2019 \u2018Sero TV.\u2019 It offers differentiated features through the application of facial recognition-based augmented reality technology, real-time background and portrait segmentation techniques, and ultra-high definition technology. By linking their smartphones to Sero TV, users can freely rotate TV both horizontally and vertically for a smartphone-like UX, which will allow them to get easily accustomed to using AR video calls on TV.<\/p>\n

SK Telecom\u2019s \u20185GX Multiview\u2019 realizes a more immersive and personalized experience for viewers by providing multiple camera angles alongside the main broadcast. While watching a video content, users can select a camera angle to follow every move of their favorite athlete, esports player or band member. 5GX Multiview sets itself apart from the existing multiview services through the application of SK Telecom\u2019s self-developed High Efficiency Video Coding (HEVC)-based technology \u2018S Tile,\u2019 which can process\/encode in real-time multiple video sources into a tile format and synchronizes them to make one multiview video.<\/p>\n

Realized through Interactive Cinematic AR, \u2018Jump AR Aquaworld\u2019 is a service that enables multiple users to simultaneously enjoy AR contents while interacting with various characters in the virtual underwater environment. Interactive Cinematic AR developed by SK Telecom realizes more realistic AR contents on big screens and enables interaction between users and virtual space objects.<\/p>\n

\u2018Watch and Play\u2019 is a real-time interactive game platform that combines game and broadcasting. Users can not only choose between game-watching and game-playing modes, but also can jump right into playing the game they are watching for a more exciting experience.<\/p>\n

\u2018ATSC 3.0 Multiview\u2019 is a next-generation broadcasting service jointly developed by SK Telecom and Sinclair Broadcast Group. Visitors will be able to watch live streaming of two different broadcasting channels on a single screen while sitting in the automobile cockpit.<\/p>\n

SK Telecom will also display diverse mobility technologies and services that will flourish in the 5G era such as \u2018Road Learner\u2019 (Live HD map update solution), \u2018Next Generation Single Photon LiDAR\u2019, and \u2018Integrated In-Vehicle Infotainment\u2019.<\/p>\n

SK Telecom\u2019s HD map update solution called \u2018Road Learner\u2019 collects and analyzes road\/traffic information in real time through sensors installed in cars and artificial intelligence (AI) technology. The company is currently working with the Seoul Metropolitan City Government to build 5G-based autonomous driving infrastructure in Seoul through the application of Road Learner. The company expects Road Learner to play a pivotal role in ensuring that HD maps, the brain of an autonomous vehicle, are kept up to date.<\/p>\n

\u2018Next Generation Single Photon LiDAR\u2019 is a high-performance LiDAR built with 1550 nm wavelength laser, single photon detector and 2D micro-electromechanical system (MEMS) mirror. It is capable of detecting long-range (500-meter distance), low-reflectivity objects with greater accuracy even in adverse weather conditions to ensure the highest level of safety for autonomous vehicles.<\/p>\n

The company will also unveil \u2018Integrated IVI\u2019, a system it developed by putting together its diverse services into a single system. Integrated IVI offers mobile navigation service T Map, AI platform NUGU, music streaming service Flo, and OTT service Wavve for users to easily enjoy while driving.<\/p>\n

SK Telecom stated that it will take CES 2020 as an opportunity to position itself as a global ICT player leading the fields of next-generation media and mobility.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2022 At joint exhibition booth with SK Innovation, SK Hynix and SKC, SK Telecom will display diverse media and mobility technologies powered by 5G \u2022 SK Telecom will introduce innovative media services designed to enhance customer\u2019s experience such as 5G-8K<\/p>\n","protected":false},"author":3,"featured_media":1409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[103,359,148],"class_list":["post-1408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-5g","tag-ces-2020","tag-mec"],"acf":[],"_links":{"self":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts\/1408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/comments?post=1408"}],"version-history":[{"count":1,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts\/1408\/revisions"}],"predecessor-version":[{"id":1411,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts\/1408\/revisions\/1411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/media\/1409"}],"wp:attachment":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/media?parent=1408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/categories?post=1408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/tags?post=1408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}