{"id":2086,"date":"2025-09-08T09:20:26","date_gmt":"2025-09-08T00:20:26","guid":{"rendered":"https:\/\/news.sktelecom.com\/en\/?p=2086"},"modified":"2025-09-08T09:20:26","modified_gmt":"2025-09-08T00:20:26","slug":"sk-telecom-partners-with-japans-timetree-to-lead-the-ai-agent-market-across-korea-and-japan","status":"publish","type":"post","link":"https:\/\/news.sktelecom.com\/en\/2086","title":{"rendered":"SK Telecom Partners with Japan\u2019s TimeTree to Lead the AI Agent Market Across Korea and Japan"},"content":{"rendered":"

\u2022 SK Telecom signs strategic partnership and JPY 2.2 billion investment agreement<\/strong>
\nwith TimeTree for AI agent business<\/strong>
\n\u2022 AI agent technologies accumulated through \u2018A.\u2019 (A- DoT) applied for the first time to<\/strong>
\nan overseas service<\/strong><\/p>\n

\"Ryu<\/p>\n

SK Telecom (NYSE: SKM) announced that it had signed a strategic partnership and investment agreement with TimeTree, a global schedule-sharing platform company, on September 5 to jointly develop AI agent services.<\/p>\n

TimeTree operates a schedule-sharing application, also called \u2018TimeTree,\u2019 which has approximately 67 million users worldwide and is growing rapidly.<\/p>\n

Through this strategic partnership, SK Telecom is planning to leverage its AI agent technologies and commercialization expertise \u2014 built through the operation of \u2018A.\u2019 (A-DoT) \u2014 and apply them to TimeTree. This includes the \u2018Agentic Workflow,\u2019 which was -implemented in A. in August 2025. The partnership marks the first application of SK Telecom\u2019s AI agent technology to an overseas service.<\/p>\n

Agentic Workflow is a method in which an AI agent goes beyond simply executing a user\u2019s request: it sets goals based on the user\u2019s activity history and sequentially plans and executes the necessary steps. The framework is widely acknowledged in the industry as a key method for enhancing AI agent performance.<\/p>\n

SK Telecom plans to implement features such as proactive recommendations, and personalized calendar management in the TimeTree app. Looking ahead, the company aims to evolve the service into an active AI platform capable of suggesting optimized activities and events tailored to users\u2019 schedules, usage patterns and preferences.<\/p>\n

In addition, SK Telecom will invest JPY 2.2 billion in TimeTree. The company views TimeTree\u2019s extensive data assets and global user base as crucial resources for advancing its I agent services and expanding into overseas markets. Through this investment, SK Telecom aims to establish a strong strategic foothold in the global AI market.<\/p>\n

\u201cThe essence of TimeTree\u2019s AI agent is to use schedules as natural action triggers. SK Telecom recognized both our unique approach and the value of our 67-million-user dataset, making SK Telecom not only our lead investor but also a true strategic partner,\u201d said Chajin Park, CEO of TimeTree. \u201cThis alliance marks a turning point as we expand from Japan to Korea and beyond, leading a new paradigm of schedule-centered AI.\u201d<\/p>\n

\u201cPartnering with TimeTree offers SK Telecom a powerful opportunity to extend our AI agent technologies into global markets,\u201d said Ryu Young-sang, CEO of SK Telecom. \u201cTogether, we will expand the AI ecosystem across Korea, Japan and beyond.\u201d<\/p>\n

\"SK<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2022 SK Telecom signs strategic partnership and JPY 2.2 billion investment agreement with TimeTree for AI agent business \u2022 AI agent technologies accumulated through \u2018A.\u2019 (A- DoT) applied for the first time to an overseas service SK Telecom (NYSE: SKM)<\/p>\n","protected":false},"author":2,"featured_media":2092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[392,24,479],"class_list":["post-2086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-a-dot","tag-ai","tag-timetree"],"acf":[],"_links":{"self":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts\/2086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/comments?post=2086"}],"version-history":[{"count":3,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts\/2086\/revisions"}],"predecessor-version":[{"id":2097,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/posts\/2086\/revisions\/2097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/media\/2092"}],"wp:attachment":[{"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/media?parent=2086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/categories?post=2086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sktelecom.com\/en\/wp-json\/wp\/v2\/tags?post=2086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}