{"id":2624,"date":"2026-01-21T20:10:45","date_gmt":"2026-01-21T11:10:45","guid":{"rendered":"https:\/\/news.sktelecom.com\/en\/?p=2624"},"modified":"2026-01-29T11:05:10","modified_gmt":"2026-01-29T02:05:10","slug":"executive-column-chosen-by-10-million-users-a-to-lead-ai-for-all-in-korea-2","status":"publish","type":"post","link":"https:\/\/news.sktelecom.com\/en\/2624","title":{"rendered":"[Executive Column] Chosen by 10 Million Users , \u201cA.\u201c to Lead \u201cAI for All\u201d in Korea"},"content":{"rendered":"
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Kim Ji-hoon, Head of A. Business at SKT, shares insights from the success of A.(pronounced \u201cA dot\u201d) on creating a world where consumers(B2C) and enterprises(B2B) have their own AI agents. In this column, he discusses the paradigm shift from the web\/app era to the AI agent era and shares the strategy of A. as Korea\u2019s leading AI service.<\/p>\n<\/blockquote>\n

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A. to Lead the Way for \u201cAI for All\u201d in Korea by Securing Full-Stack AI Capabilities<\/h2>\n

After launching the beta service in May 2022, A. has amassed 10 million Monthly Average Users (MAU), effectively leading the B2C AI market in Korea. Notably, the recently launched \u201cA. note\u201d successfully secured 300,000 users in a week, and the schedule and briefing (beta launch) functions can deeply understand situations and offer customized suggestions, proving the value of AI agents.<\/p>\n

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This achievement was possible due to a proprietary technology called \u201cAgentic Workflow\u201d that identifies a user\u2019s undisclosed intent and automatically processes complex requests. This highly advanced technology connects various domains of the platform such as mobile (A. phone), mobility (TMAP), Home (B tv), becoming a foundation for A. to boundlessly expand to all aspects of daily life.<\/p>\n

Innovation in the phone call domain as a telco is even more symbolic from a technical independence perspective. SKT combined the core function of \u201cA. phone\u201d with Sovereign AI foundation model \u201cA.X\u201d and Korean AI chipmaker Rebellions\u2019 NPU, securing domestic full-stack AI capability E2E(end-to-end) from software to hardware and successfully commercializing large scale AI services.<\/p>\n

This is a remarkable achievement, reducing dependence on foreign technology and achieving true self-reliance in the domestic AI ecosystem. Building on this technological independence, SKT will enhance the competitiveness of the Korean AI industry and lead AI for all in Korea in the rapidly changing global market environment.<\/p>\n

Expanding Use Cases and Work Efficiency Domain Based on Telco Strengths<\/h2>\n

1. Core Services Leveraging Telco Strengths \u2013 \u201cA. phone,\u201d \u201cA. note\u201d<\/strong>
\nSKT started \u201cA. phone\u201d and \u201cA. note\u201d products to secure a competitive edge in our strongest areas. At the core are SKT\u2019s unparalleled phone service operation expertise and voice processing capabilities which are concentrated in \u201cA. phone\u201d and \u201cA. note\u201d<\/p>\n

(A. phone)<\/strong> Leveraging our strength in telecommunications, A. phone goes beyond connecting calls, redefining the value of calls. The A.X model summarizes key conversations immediately after a call ends and uses text analysis technology to detect and warn of voice phishing scams in real time, ensuring both user safety and convenience.<\/p>\n

(A. note)<\/strong> A. note goes beyond taking notes. Building on the technical expertise accumulated from call summarization, it separates speakers and understands context to convert and summarize meeting conversations into text.<\/p>\n

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